Software and AI that work for your business.
We start by learning how your business works. Then we build the solution that fits it, from websites and apps to AI.
Full refund if the result falls short.
- Hands-on development
- 10+ yrs
- With your developer
- 1:1
- Business-day replies
- 1 day
Our guarantee
If it falls short, you don't pay.
We agree on what we're building before we start. If we miss the mark, we refund you in full. So far, not one client has asked for it.
Free minor fixes, for life
Small changes and fixes after launch are always on us. Bigger requests get a clear quote first.
Clear, upfront pricing
No hidden costs. Pricing and refund terms are written clearly into your contract.
A few projects at a time
We cap our workload, so yours gets our full attention.
Services
Build it. Automate it. Keep it running.
From your first website to a full platform, one developer looks after it all.
Websites & online stores
Websites that turn visitors into customers, and online stores built around how you sell.
Web applications
Custom tools that fit the way your team works.
Mobile apps
Reach customers where they already are: on their phones.
AI assistants
AI that answers customer questions and takes bookings inside your website or app.
Workflow automation
Data entry, reports and follow-ups, handled automatically with the tools you already use.
Hosting & care
Fast, secure hosting, and ongoing improvements long after launch.
AI
AI built in, where it actually helps.
We don't add AI for the hype. We add it where it saves time, cuts costs or solves what software alone can't.
- Paperwork piling up
- AI reads invoices, forms and emails, then enters the details into your system for you.
- Writing posts from scratch
- AI drafts social posts and product descriptions from your own information, ready for you to check.
- The same questions, again
- An AI assistant in your website or app answers common questions and takes bookings, even after hours.
- Time-consuming bookkeeping
- AI sorts transactions and matches receipts, so your books stay tidy at tax time.
- Decisions made on gut feel
- AI turns your sales and operations data into a short weekly summary you can act on.
Not sure where AI fits? We'll work it out together in a free consultation.
Our work
Real products for real businesses.
A few of the products we design, build and look after.

eSIMmu
Global eSIM store
- 84 countries, 7 languages, 6 currencies
- Card, PayPal, Apple Pay and Google Pay, with guest checkout and instant activation
- One admin dashboard for orders, support and settlements
- Partner API and dashboard for businesses that resell eSIMs

eSIM Story
Travel eSIM service
- 100+ countries, 3 languages, 14 currencies
- Card, PayPal, Apple Pay and Google Pay, with guest checkout and QR install
- Install guides, blog and live chat for travellers
- Partnered with 10+ travel agencies, study‑abroad agencies and communities, via white label and API
Rent Right
Rental application platform · In development
- Made for the Australian rental market
- Tenants apply online and upload documents in one place
- Portals for tenants, agents and admins
- Plans and billing for agents


LightUp Dental
Dental clinic website
- Online booking linked to HotDoc
- Services, offers and before-and-after smile gallery
- Payment options page with Afterpay, Zip and health funds
- Ongoing maintenance after launch

A PRO Sports Academy
Football academy website
- Programs, events and sponsors the team updates itself
- Event pages with online registration links
- Photo slider and links to Facebook, Instagram and KakaoTalk
Why us
We don't just write code. We solve business problems.
Understand first, then build
We don't just build fast. We learn your business and pin down exactly what you need, then build it properly.
Plain words, no jargon
We explain everything in plain language, so you always know what we're doing and why.
Talk straight to your developer
No account managers or middlemen. You talk directly to the person building your product.
Honest advice, always
If you don't need custom software or AI, we'll tell you. We only build what pays off.
How we work
One developer, with you from start to finish.

Justin · Founder & Lead Developer
From our first call to launch, you work with me directly.
- 01
Free consultation
Tell us about your business and the problem you want solved, online or in person.
- 02
A clear plan
We suggest the solution that fits, then agree on scope and price in writing.
- 03
Build together
You see progress regularly, so we can adjust course early.
- 04
Launch and look after
We launch it, host it and look after it.
Launch is where software starts, not where it ends. Real use always shows something to change. As your business grows, we keep improving it with you.
Client stories
In our clients' words.
“As someone who doesn't have a tech background, I truly appreciated how he took the time to listen to my ideas and helped shape them into something even better than I imagined. Justin isn't just a talented engineer—he understands the specific needs of a business, even when they don't align with his own expertise.”
“His creativity and attention to detail were exceptional. I couldn't be happier with the result. During multiple consultations, I could feel his passion and skills! I really appreciate his help!”
“Thanks J Software. The prompt response, courteous explanation, and precise understanding of customer needs were greatly appreciated. I look forward to reaching out again in the future.”
“Highly recommend. He is very kind and competent. He tried to fit everything I asked for :)”
Have an idea, or a problem to solve? Let's talk.
We'll listen first, then give you honest advice on the best way forward.
Book a free consultationWe reply within one business day.